{"id":11295,"date":"2025-09-12T23:48:01","date_gmt":"2025-09-13T07:48:01","guid":{"rendered":"https:\/\/housenationradio.fm\/live\/?p=11295"},"modified":"2025-09-19T21:50:04","modified_gmt":"2025-09-20T05:50:04","slug":"layton-giordanis-madminds-a-bold-new-label-club-weapon-when-it-kicks","status":"publish","type":"post","link":"https:\/\/housenationradio.fm\/live\/layton-giordanis-madminds-a-bold-new-label-club-weapon-when-it-kicks\/","title":{"rendered":"Layton Giordani\u2019s MADMINDS: A Bold New Label &#038; Club Weapon \u201cWhen It Kicks\u201d"},"content":{"rendered":"<p data-start=\"308\" data-end=\"667\">Layton Giordani, the New York-based DJ and producer known for driving energy behind the decks, has taken a big leap: launching his very own label called <strong data-start=\"461\" data-end=\"473\">MADMINDS<\/strong>. To mark its debut, he\u2019s teamed up with house legend <strong data-start=\"527\" data-end=\"543\">Green Velvet<\/strong> for the single <strong data-start=\"559\" data-end=\"579\">\u201cWhen It Kicks.\u201d<\/strong> The track isn\u2019t just an opening statement\u2014it\u2019s a club-facing anthem made to hit hard.<\/p>\n<p data-start=\"671\" data-end=\"998\">Giordani described MADMINDS as \u201ca house and techno label at heart, reaching to unlock and innovate our music.\u201d After more than a decade and a half in the scene, this move signals his desire to grow artistically and curationally, bringing a sharper focus to collaborations, sound design, and performances. (Source: Beatportal)<\/p>\n<hr data-start=\"1002\" data-end=\"1005\" \/>\n<h3 data-start=\"1007\" data-end=\"1051\">What \u201cWhen It Kicks\u201d Brings to the Floor<\/h3>\n<p data-start=\"1053\" data-end=\"1442\">\u201cWhen It Kicks\u201d isn\u2019t subtle. From the first beat, it builds up with purpose\u2014tight drums, that signature Green Velvet vocal role, and a relentless groove that demands attention. It\u2019s one of those tracks that DJs want in their sets when the energy needs to shift up a gear. Giordani already tested it live in New York City, and it\u2019s been making rounds in festival and club circuits since.<\/p>\n<p data-start=\"1446\" data-end=\"1679\">The urgency and intensity are front and center. This cut doesn\u2019t hold back\u2014the melody and bassline lock in together to deliver a visceral experience. It\u2019s less about experimental artistry and more about immediate dancefloor impact.<\/p>\n<hr data-start=\"1683\" data-end=\"1686\" \/>\n<h3 data-start=\"1688\" data-end=\"1712\">Why MADMINDS Matters<\/h3>\n<p data-start=\"1714\" data-end=\"2065\">Launching a label is never just about dropping music\u2014it\u2019s about identity. For Giordani, MADMINDS is clearly meant to be more than another imprint. It gives him control over artistic direction and curatorial decisions. He can foster collaborations like this one, push for sound evolution, and provide a home for rising talent aligned with his vision.<\/p>\n<p data-start=\"2069\" data-end=\"2334\">Also, the choice of Green Velvet as first collaborator sends a signal: this isn\u2019t just for the underground elite\u2014it\u2019s for the mainroom, for legends, for sonic moments that cross over. The track\u2019s presence in high-energy DJ sets shows its club credibility already.<\/p>\n<hr data-start=\"2338\" data-end=\"2341\" \/>\n<h3 data-start=\"2343\" data-end=\"2370\">Where It\u2019s Making Noise<\/h3>\n<p data-start=\"2372\" data-end=\"2652\">Since releasing \u201cWhen It Kicks,\u201d Giordani\u2019s been dropping it into big sets. It showed up during major shows, captured crowd reactions, and earned slots at festivals. DJs like Adam Beyer, John Summit, and Mau P have included it in their playlists, further validating its potency.<\/p>\n<p data-start=\"2656\" data-end=\"2856\">Fans excited by the news will want to catch Giordani and Green Velvet going b2b at Experts Only Festival in NYC later this month, where the energy and stage presence will let the track breathe live.<\/p>\n<hr data-start=\"2860\" data-end=\"2863\" \/>\n<h2 data-start=\"2865\" data-end=\"2875\">Verdict<\/h2>\n<p data-start=\"2877\" data-end=\"3147\">\u201cWhen It Kicks\u201d is a strong opening for MADMINDS. It combines Giordani\u2019s production maturity with Green Velvet\u2019s unmistakable voice and house pedigree. The label has launched not with a whisper, but with a statement: this is music meant to move people, loud and clear.<\/p>\n<p data-start=\"3151\" data-end=\"3349\">For listeners who follow <em data-start=\"3176\" data-end=\"3197\">HouseNationRadio.fm<\/em>, expect to hear this track featured often\u2014it\u2019s got the momentum, the groove, and the kind of hook that stays in your head long after the club closes.<\/p>\n<hr data-start=\"3353\" data-end=\"3356\" \/>\n<p data-start=\"3358\" data-end=\"3503\"><em data-start=\"3358\" data-end=\"3503\">Credit: \u201cLayton Giordani Launches MADMINDS Label with Club-Facing Green Velvet Collaboration, \u2018When It Kicks\u2019,\u201d Beatportal (September 8, 2025).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Layton Giordani, the New York-based DJ and producer known for driving energy behind the decks, has taken a big leap: launching his very own label called MADMINDS. To mark its debut, he\u2019s teamed up with house legend Green Velvet for the single \u201cWhen It Kicks.\u201d The track isn\u2019t just an ...<\/p>\n","protected":false},"author":1,"featured_media":11296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dj"],"_links":{"self":[{"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/posts\/11295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/comments?post=11295"}],"version-history":[{"count":1,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/posts\/11295\/revisions"}],"predecessor-version":[{"id":11297,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/posts\/11295\/revisions\/11297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/media\/11296"}],"wp:attachment":[{"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/media?parent=11295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/categories?post=11295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housenationradio.fm\/live\/wp-json\/wp\/v2\/tags?post=11295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}