Layton Giordani’s MADMINDS: A Bold New Label & Club Weapon “When It Kicks”

Layton Giordani, the New York-based DJ and producer known for driving energy behind the decks, has taken a big leap: launching his very own label called MADMINDS. To mark its debut, he’s teamed up with house legend Green Velvet for the single “When It Kicks.” The track isn’t just an opening statement—it’s a club-facing anthem made to hit hard.

Giordani described MADMINDS as “a house and techno label at heart, reaching to unlock and innovate our music.” After more than a decade and a half in the scene, this move signals his desire to grow artistically and curationally, bringing a sharper focus to collaborations, sound design, and performances. (Source: Beatportal)

What “When It Kicks” Brings to the Floor

“When It Kicks” isn’t subtle. From the first beat, it builds up with purpose—tight drums, that signature Green Velvet vocal role, and a relentless groove that demands attention. It’s one of those tracks that DJs want in their sets when the energy needs to shift up a gear. Giordani already tested it live in New York City, and it’s been making rounds in festival and club circuits since.

The urgency and intensity are front and center. This cut doesn’t hold back—the melody and bassline lock in together to deliver a visceral experience. It’s less about experimental artistry and more about immediate dancefloor impact.

Why MADMINDS Matters

Launching a label is never just about dropping music—it’s about identity. For Giordani, MADMINDS is clearly meant to be more than another imprint. It gives him control over artistic direction and curatorial decisions. He can foster collaborations like this one, push for sound evolution, and provide a home for rising talent aligned with his vision.

Also, the choice of Green Velvet as first collaborator sends a signal: this isn’t just for the underground elite—it’s for the mainroom, for legends, for sonic moments that cross over. The track’s presence in high-energy DJ sets shows its club credibility already.

Where It’s Making Noise

Since releasing “When It Kicks,” Giordani’s been dropping it into big sets. It showed up during major shows, captured crowd reactions, and earned slots at festivals. DJs like Adam Beyer, John Summit, and Mau P have included it in their playlists, further validating its potency.

Fans excited by the news will want to catch Giordani and Green Velvet going b2b at Experts Only Festival in NYC later this month, where the energy and stage presence will let the track breathe live.

Verdict

“When It Kicks” is a strong opening for MADMINDS. It combines Giordani’s production maturity with Green Velvet’s unmistakable voice and house pedigree. The label has launched not with a whisper, but with a statement: this is music meant to move people, loud and clear.

For listeners who follow HouseNationRadio.fm, expect to hear this track featured often—it’s got the momentum, the groove, and the kind of hook that stays in your head long after the club closes.

Credit: “Layton Giordani Launches MADMINDS Label with Club-Facing Green Velvet Collaboration, ‘When It Kicks’,” Beatportal (September 8, 2025).